SERVICES:
Branding
Communications strategy
Web design
Social media strategy

Promoting a global call-to-action to fight back against growing distrust in democratic institutions.

Founded in 2012, the Open Government Partnership (OGP) -- which includes 75 countries, a growing number of local governments and thousands of civil society organizations -- provides a platform to make government participatory, transparent and accountable. To join OGP, a country must sign onto the “Open Government Declaration”, which includes a pledge to increase the availability of public information and civic engagement.

In 2018, OGP wanted to promote a global call to action to fight back against the growing distrust in democratic institutions. As a result, they decided to host their first-ever OpenGov Week in May. The week would feature offline and online events across the globe hosted by countries, civil society organizations and citizen activists.

Promoting a global call-to-action to fight back against growing distrust in democratic institutions.

Founded in 2012, the Open Government Partnership (OGP) -- which includes 75 countries, a growing number of local governments and thousands of civil society organizations -- provides a platform to make government participatory, transparent and accountable. To join OGP, a country must sign onto the “Open Government Declaration”, which includes a pledge to increase the availability of public information and civic engagement.

In 2018, OGP wanted to promote a global call to action to fight back against the growing distrust in democratic institutions. As a result, they decided to host their first-ever OpenGov Week in May. The week would feature offline and online events across the globe hosted by countries, civil society organizations and citizen activists.

OGP asked us to create a brand identity, logo, social media copy and graphics, templates for country and city use, a design toolkit and website that could facilitate and track participation. The website would host a global map where events could be added by governments, organizations and individuals, and offer citizens the chance to “vote” for the issues they most wanted to see covered during OpenGov Week.

The brand needed to be flexible so that it could pair with many existing partner brands, work across geographies and in three languages — English, Spanish and French.

Results

The OpenGov Week brand identity we created began with the existing OGP logo—clear, bold, and with a multicolor band that reflects the many countries it represents. We chose primary colors to represent the three principles of OGP: inclusive, responsive, accountable. While the OpenGov Week logo represented an evolution of the parent brand, the new look remains in the same family, keeping items such as the typeface and key elements of the color palette.

Other highlights:

The toolkits, which were publically available for more than two months were clicked on more than 250 times.

Open Gov Week saw a total of 708 events in 56 countries.

More than 400 news articles were written on OGW with an estimated reach of 163 million.

During the week, OGP gained over 1,100 new followers (2.3% increase), amounting to a total of 75.3K followers across all platforms.