DURATION:
3 Months
SERVICES:
Brand strategy
Communications training
Copywriting
Defining the value of an ethics education.
Nearly a decade ago, a small group of designers and philosophers established the Ethics Lab at Georgetown University to infuse students’ learning with an ethical framework for tackling real-world problems. Ethics Lab had recently reached a critical juncture in its trajectory with funding opportunities to expand its work both at Georgetown and beyond the classroom. To do so, the team needed to refine how it talked about the impact of an ethics education and why it matters in today’s society.
"Ethics Lab’s unique and collaborative approach to higher education “a harbinger of the future; essential for the future of work, learning and humanity.”
– Dr. Randy Bass, Vice President for Strategic Education Initiatives
The Solution
The team engaged us in a sprint communications engagement to determine a fresh vision for who the Ethics Lab is, what it does and why its work is important. Over four weeks, we surveyed students who have taken their courses, faculty who have co-designed classes with the Lab’s staff and higher education leaders who see a need for ethics education. We combined these findings with a competitive analysis and in-depth research on the impact of ethics training for the future of work. These efforts supported our development of a new communications guide for Ethics Lab, redefining its mission, vision and values. Today, Ethics Lab stands ready to capture prospective donors with its innovative approach to ethics in a digital age.
Headquarters
Washington, DC
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