The DGA difference, defined.

What sets DGA Group apart from a crowded professional advisory services space? Over the course of just two months, we worked closely with DGA’s leadership team to reimagine their brand—one that is bold and forward-looking. We interviewed 20+ partners across the firm to distill who DGA is, what it delivers, and how it stands apart from its competitors.

That process resulted in a new, strong brand voice, tagline, and new messaging.

A brand with integrity—and power.

The new visual identity for DGA Group represents the qualities we defined as their ethos:

Sophistication • Trust • Integrity • Power

These attributes are embodied in the brand’s new primary color, Deep Blue, and complimentary secondary colors, Almond and Midnight. Orange is used sparingly but with purpose to bring energy and attention to elements on a layout.

We deployed Silka as the firm’s new primary font, a new geometric sans serif descendent of the legendary Futura font. Silka’s clear, clean design allows for legibility at almost any size.

Our brand color palette reflects our brand ethos. Our primary color, Deep Blue, represents sophistication, trustworthiness, integrity and power. Our secondary colors are primarily paired with Deep Blue. Almond can be used as an accent font color on Navy Midnight or as background in layouts.

A new web presence focused on prospective clients and potential colleagues.

Our stakeholder interviews—and Google Analytics audit—revealed that the core function of the DGA website is to demonstrate value to prospective clients across a range of industries, and recruit the best and brightest people. To achieve that goal, we developed an expansive map of their current content, categorized, renamed and shaped all copy to represent the impressive firm DGA has become. Visit the site