Positioning a data collaboration company for a relaunch of both its brand and product offering.

Overview
Developing a fresh brand system for an innovative company that was evolving its work and launching new data products. Evolving an outdated logo, color palette, typography and language style that would demonstrate the full scope of Brighthive’s cutting-edge work.

Challenge
Position Brighthive for a visual pivot and a refresh amid an evolution of its product offering. This meant capturing the complex nature of Brighthive’s data collaboration work, as well as harnessing the opportunity of the word “hive” in its name to evoke a sense of collective intelligence.

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Logo sketches progression

Final logo mark