DemocraticAds.com is the original self-serve digital ads platform trusted by thousands of Democratic candidates and progressive causes since 2014 to reach voters and win. With new features and enhancements in 2019, DemocraticAds.com remains the industry-leading platform of choice and uses the same best-in-class technology perfected and deployed by DSPolitical on behalf of candidates with multi-million-dollar budgets.
We partnered with DS Political's developers and product managers on a 3 month series of design sprints where reimagined key features and flows of the product. We conducted co-design workshops and focused on the user experince and visual design of the product. We developed a refreshed design system and reimagined the dynamic ad builder featues.